This week we chatted with the team at Current Taxi to learn more about their journey so far in Kelowna, and what they're planning for the future.

What is something you wish you knew when you first began? 
Never underestimate demand! We launched back in 2017 with only two cars and the intention to grow slowly. Our plans quickly met reality, and with our small fleet size we found it difficult to deliver the level of service we’re committed to for the large number of people who were eager for an electric transportation service in the Okanagan.
 
What is something people might not know about your business?
Our vehicles produce zero greenhouse gases. With every ride our clients take, they’re making strides towards reaching their emissions targets—a common and important CSR (corporate social responsibility) initiative—therefore increasing their ESG (environmental, social and governance criteria) score for their shareholders. And all just by using our services versus a regular taxi service. We provide significant value to our riders and clients at no additional cost.
 
What are you looking forward to/planning for the future?
We’ve recently launched our brand-new app, available for all devices. Inside, passengers will find a fresh look and exciting new features including pre-set tips, easy selection between payment choices (Apple Pay and Google Pay now available), as well easy toggling between personal and business accounts. Our new Business Solution portal will be a game-changer for our corporate accounts: detailed automated monthly invoices, the ability to set travel rules for their employees or VIPs, as well as track usage and spend by department, employee, or customer.   
 
We’ve also brought back our Web Booker so users can book their rides just as easily from their desktop or smartphone. Ultimately, we’re giving a lot of power to our customers to use our services in ways that work best for them.  
 
We’d like existing and new customers to try our new app for themselves (to book their safe rides for Holiday Parties), so we’re giving $5 off to everyone who uses the promo code NEWAPP5 before December 31, 2021.